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guest post:Apple's no. 1 Marketing Secret that Android Manufacturers don't Understand

Apple's no. 1 Marketing Secret that Android Manufacturers don't Understand
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Oh yes! The said Android takes up 75% of shares in the mobile world, but how come Apple still makes more money from iPhone than these android companies?

There are many reasons to that which includes the 'one vs hundreds' thing but I just want to talk about one reason today, hopefully someone would learn something.



The reason is "TARGET CONSUMERS"

Leave phones, let's face business! I personally does not know much about business because I'm a science guy but my mom does, she finished as an accountant, and I do learn from her. One thing she told me is when starting up a business, you must have a target consumer! You can't sell to everybody.

You see, Apple has this, Apple target is "the rich and willing to spend" whereas Android manufacturers target "Everybody". So this is why Apple would take their time and build a device the rich would want to see, feel and use! This is why the Iphone from day 1 has always looked and felt premium, and obviously more expensive than most phones.

We all may argue that ios or the iPhone does not do so many things, but this is because it was not built for so many people, Apple instead of adding features upon features, concentrated on performance, less issues and customer support. In other words they build a device looking at what a rich man would want in phone. Note, a smaller target! This has made it far easier for them to have less issues, increased performance and best customer support, cos they don't have to built something for a wide range! Doing this makes you add more features and options, thereby reducing performance, support and increasing issue.

Take for example! Have you seen a man with just one child? Compare him with a man with seven children! With all things being equal, that one child would be brought up well to the parents taste or the way the parents wants a particular person or group of people, let's say their family members, to see that child than the seven children. That once child would "perform" better, "gain more support" and "give the parents or the family members less headache" than the seven, And the family with one child end up being richer than the one with 7. All things being equal again.

Think of it! A rich man won't care about battery life when he can always have power supply or far higher resolution screen when he does not watch movies on his phone, after all, a rich man should have a laptop, a TV with cable, and stroll down to the cinemas to see any movie he wants! And so on. Therefore, the first choice of phone for majority of rich men, is the iphone!

Android manufacturers on the other hand wants to make a phone for every and every human being in the world! Thereby adding a lot of features and options! And releasing numerous devices (like giving birth to 10 children). Making devices for the poor, and for the rich too! They can't give the rich as much performance and support, and they can give the poor an affordable device that truly speaks value for money and still does well, create a name, and own a specific market, NO! So each android manufacturer plays a game of risk each time they put out a phone! Will they buy? Will they not buy? Because of lack of focus or target, they don't have specific fans or consumers and always try to create a better phone each year to win the heart of a buyer! Therefore there is no grantee you can make all the money! Cos there would always be a set of people that prefers the other phone than yours!

On the other hand apple has created fans for themselves. Most people call the "iSheep"

This is why fans queue up to buy the new iphone, no one queues for android devices cos there are no fans! Even you reading this now claiming you are a fan, by the time another android manufacturer drops a better device, you will be the first to switch!

If apple fans and target consumers(the rich) takes up 30%, apple makes 30% of the total money in the industry, meanwhile hundreds of Android manufactures shares the remaining 60%, dragging for each single body with different tactics, different phones, no target, no fans.

If one android company can settle, set a target of let say probably the poor! Which is about 40%, meet it and create loyal ship, it might make more money than apple.

This is the same reason The google nexus sells more than other android phones in countries that its available in. And why "android one" project is doing so well, its because they have target consumers. One android manufacturer that came out with a target is "One Plus" and in just 2 years and only 3 phones in the market it is already one of the world most popular brand and made more sales than most android companies than has been existing for years, even still that their phones are sold via invitation only. Imagine if it was open to the market! That's how it works!

If you are thinking of starting a business, especially if it making of Phones, or just wondering why apple makes more on iphone than android companies do in android phones, I hope you have learnt something and I did not just make noise.


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posted by Kosi @ Mon-01-16


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